With a heavy heart I decided to stop the shoe development and production under the name Aehrenkranz and to close the business.
Between March and December 2019, I had to deal with a total of seven months of delays in delivery and was either unable to offer any shoes or only shoes that did not fit the season. Meanwhile, month after month, operating costs continued to accrue, which I had to cover without significant income. My financial buffer shrank to such an extent that I could no longer delegate necessary work and could not invest sufficiently.
In the end, I was faced with the decision to risk my health due to overwork or to end my heart project.
I chose health and time with my little child.
What’s next now?
For you, dear customers, this now means that we will sell all remaining shoes at reduced prices in the coming weeks.
We are giving a 30% discount on all shoes in February!
For me it means that my countless design ideas for stylish, yet sustainable and foot-friendly shoes made of natural materials can continue to ripen in my mind until they fall on nutritious soil.
I still think that the world needs fair and meaningful products, that the shoe and fashion industry has to rely on fair trade and working conditions as well as ecologically justifiable materials and that the idea of beautiful and healthy shoes with as little plastic as possible has a bright future. Because there are more and more of us who want to save our planet!
Even if Aehrenkranz of this kind will soon no longer exist, the ideas will live on.
Thank you all for your interest, your questions and your overwhelmingly positive feedback on my shoes!
I’ve learned an incredible amount in the past three years.